looking for a few good ideas

  amongst the irregular verbiage

What we learned from the Dean campaign

The Dean campaign taught us that you can't use the Internet to launch into a successful television campaign to win primaries. By raising money to run ads you play into the gatekeepers, who for obvious financial reasons, have a lot at stake in the money continuing to flow through their bank accounts. At some point he wouldn't need them. If Dean didn't get it, they did. So they proved that in 2004 at least, they still get a veto on who runs for President.

A nice bit of followup on this effect here: http://www.techdirt.com/articles/20040209/1755235_F.shtml

Source: Dave Winer on Davenet

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